IBPA Publishing University 2026

Selling more books isn’t about doing more marketing — it’s about doing the right marketing in the right order. In this fast-paced, strategy-driven workshop, industry experts break down the three-level framework that turns visibility into credibility and credibility into revenue. From metadata and market positioning to branding, retailer expectations, paid promotion, and global expansion, you’ll learn how to build a marketing engine that scales. Whether you’re looking to strengthen your U.S. reach or expand internationally, you’ll leave with a clear, actionable framework you can implement immediately.

Attention earns awareness. Trust earns loyalty. Strategy earns sales.