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Saturday May 16, 2026 10:40am - 12:10pm PDT
Don’t judge a book by its cover is a nice saying, but books get judged by their covers all the time—and it happens in an instant. Join this panel of experts to learn what covers say and how they can help you sell your books. 

The first 30 minutes of this session will be three TED-style talks by our faculty experts on book design, covering genre expectations, accessibility, design trends (and whether you should pay attention to them), and more!  

The balance of the session (the next 60 minutes) will be a live critique panel by our experts, JuLee Brand (Publisher, W. Brand Publishing), Jeniffer Thompson (Creative Director, Monkey C Media), and Damon Freeman (Founder and Creative Director, Damonza).  

If you’re planning to attend this session, you’re welcome submit no more than TWO cover designs for possible critique to our online form by May 4, 2026: https://wkf.ms/4sQAbnq  
You may also bring physical books to the session, but priority will be given to the covers submitted online. 

The audio file is attached. Transcript will be added in early June.
Speakers
avatar for JuLee Brand

JuLee Brand

Publisher, W. Brand Publishing
JuLee Brand is a graphic designer, art director, publisher, and storyteller with over 30 years of experience across music, television, and publishing. Founder of W. Brand Publishing and StorySessions™, she specializes in helping authors uncover clarity, meaning, and connection through guid... Read More →
avatar for Damon Freeman

Damon Freeman

Founder and Creative Director, Damonza
Damon Freeman is the founder and Creative Director of Damonza, one of the most recognized book design studios in indie publishing. His team has created covers for bestselling authors and major publishers including HarperCollins, Thomas & Mercer, and Simon & Schuster, as well as thousands of independent... Read More →
avatar for Jeniffer Thompson

Jeniffer Thompson

Creative Director, Monkey C Media
Jeniffer Thompson is an author branding coach, book marketing strategist, and publishing consultant who helps authors clarify their message and build sustainable visibility. She co-founded Monkey C Media in 2004, an award-winning book cover and website design studio, and hosts Th... Read More →
Saturday May 16, 2026 10:40am - 12:10pm PDT
Hyatt Regency - Willamette 1 (2nd floor)

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