IBPA Publishing University 2026

As trade sale margins get squeezed, selling direct to consumers offers larger margins and the ability to have direct (and continued) communication for promotion of future sales to the same customer. How do you calculate the ROI cost for acquiring new customers? How do you sell direct to consumers without alienating your trade channels? What solutions exist for managing orders, shipping, and customer communications? And what else do you need to consider? 
Join Lee Klancher (publisher, Octane Press), Marty Schoenleber III (Sr. Manager, IngramSpark), and Jason Glaspey (co-founder, Fleet of Geniuses) for this panel that will unpack what you need to know about steering your publishing business to include a D2C strategy. 

The audio file is attached. Transcript will be added in early June.