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Saturday May 16, 2026 10:40am - 12:10pm PDT
Independent presses can’t afford “wing-it” years. In this strategy lab, I’ll walk you through building a one-page operating plan tied to revenue, margin, and cash flow. We’ll map a P&L-aware title mix, set quarterly OKRs, design a simple finance/KPI dashboard (AR/AP, inventory turns, returns, CAC/LTV for direct), and adopt a monthly operating review cadence that moves the needle, whether you’re just starting out or  just getting serious about profit. You’ll learn to translate vision into a measurable plan and budget; forecast cash and scenario-plan; pick a title portfolio that protects margin; and align editorial, marketing, and sales around a 90-day sprint rhythm. You leave with: a completed one-page plan, a KPI dashboard template, and a monthly meeting agenda you can run immediately.

Presented by Alesha Brown, Founder & CEO of Fruition Publishing Concierge Services®, an award-winning hybrid publisher, and Editor-in-Chief of Published! Magazine™.

The audio file is attached. Transcript will be added in early June.
Speakers
avatar for Alesha Brown

Alesha Brown

Founder & CEO, Fruition Publishing Concierge Services™
Alesha Brown is the Founder & CEO of Fruition Publishing Concierge Services®, a hybrid publisher helping authors monetize their expertise and build profitable platforms. An award-winning entrepreneur (Inside Business’ Entrepreneurial Excellence Award; Women in Business Achievement Award), her insights have been featured in Publishers Weekly, Authority... Read More →
Saturday May 16, 2026 10:40am - 12:10pm PDT
Hyatt Regency - Willamette 7 (2nd floor)

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