IBPA Publishing University 2026

The rules of discovery have changed. The old funnel model of ads and keywords and the funnel of “reader magnet → nurture email → sale” is collapsing under the weight of AI-driven discovery and content saturation. Sarah Bean of Book Launchers shares how successful author-publishers are replacing funnels with ecosystems that attract readers through visibility, trust, and ongoing connection.

Attendees will learn:
Why “lead magnets” and traditional funnels are failing and what’s replacing them.
How LLMs and AI discovery are reshaping how readers find and evaluate books (and how to make this work in your favor).
Making the new Ecosystem Framework work for you.

You’ll leave with a roadmap to evolve your author platform for the post-funnel era and create a world where content is surfaced by algorithms, not ad campaigns.

The audio file is attached. Transcript will be added in early June.