Optimizing Amazon for Profit in an AI AgePresented by Ian Lamont
Amazon Ads. Kindle Direct Publishing. Vendor Central. No matter which way you turn, Amazon is always finding another way to take a bigger slice of the revenue pie ... and leave less for publishers. So how can publishers put some of that money back into their own pockets?
An experienced independent publisher and Amazon seller, Ian Lamont has deep insights into ever-evolving Amazon programs and new AI features. While he doesn't have a magic wand, he has best practices that can help everyone from independent authors to distributed publishers make more money from sales on Amazon.
Come prepared with your three biggest concerns about Amazon and your best listening skills. This fast-moving session will leave you with tons of notes and resources, and will feature an opportunity for on-the-spot evaluations of your own Amazon book listings.
Topics will include:
- An Amazon Roadmap for Publishers in an age of AI
- Detail Page Optimization for Books
- Search and Rufus Fundamentals
- Best Practices for Amazon Ads
- Branding on Amazon, from A+ to Amazon Stores
