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Venue: Hyatt Regency - Willamette 5 (2nd floor) clear filter
Thursday, May 14
 

12:00pm PDT

Thursday Workshop: Starting Your Publishing Business
Thursday May 14, 2026 12:00pm - 4:00pm PDT
For Start Strong Independent Publishers.

Learn the basics of starting your own traditional publishing company. Whether you are at square one or already running another kind of publishing-related operation, this program will introduce the key points you need to know in order to get your traditional press up and running. Doug Seibold started his company, Agate, in 2002 with little more than a cell phone, a laptop, and an internet connection, and is eager to share his experience and perspective with aspiring publishers. This program will cover:
  • Finding potential funding sources—grants, investors, banks
  • Determining your publishing topics and acquisition strategy
  • Understanding the publishing financial timeline
  • Deciding who to hire and when to hire them
Participants should leave with a fuller understanding of everything that goes into a publishing startup.
Speakers
avatar for Doug Seibold

Doug Seibold

President, Agate Publishing
Doug Seibold has been a writer, editor, and publishing professional in Chicago for 40 years, during which time he worked as a staffer for various magazines and also published journalism about books, dining, and education in newspapers and magazines in Chicago, New York, and Washington. In 2002... Read More →
Thursday May 14, 2026 12:00pm - 4:00pm PDT
Hyatt Regency - Willamette 5 (2nd floor)
 
Friday, May 15
 

1:15pm PDT

Breakout 1 (Hot Topics B) - A Post-Funnel Approach to Book Marketing (with AI)
Friday May 15, 2026 1:15pm - 2:15pm PDT
The rules of discovery have changed. The old funnel model of ads and keywords and the funnel of “reader magnet → nurture email → sale” is collapsing under the weight of AI-driven discovery and content saturation. Sarah Bean of Book Launchers shares how successful author-publishers are replacing funnels with ecosystems that attract readers through visibility, trust, and ongoing connection.

Attendees will learn:
Why “lead magnets” and traditional funnels are failing and what’s replacing them.
How LLMs and AI discovery are reshaping how readers find and evaluate books (and how to make this work in your favor).
Making the new Ecosystem Framework work for you.

You’ll leave with a roadmap to evolve your author platform for the post-funnel era and create a world where content is surfaced by algorithms, not ad campaigns.

The audio file is attached. Note the attached transcript was generated by AI and has not been reviewed by a smart human. If you’d like to volunteer to review and make corrections, please reach out to [email protected] – thanks!
Speakers
avatar for Sarah Bean

Sarah Bean

Head of Marketing and Partnerships, Book Launchers
Sarah Bean is Book Launchers’ marketing expert and strategist. With over 20 years of publishing and entertainment experience, Sarah has helped over 800 authors launch and market their books. From best-seller strategies to leveraging stages for sales, she works with authors to identify their... Read More →
Friday May 15, 2026 1:15pm - 2:15pm PDT
Hyatt Regency - Willamette 5 (2nd floor)

3:00pm PDT

Breakout 2 (Hot Topics B) - Large Print Books - Why and How to Add Them to Your Publishing Program
Friday May 15, 2026 3:00pm - 4:00pm PDT
Large-print books are one of the fastest-growing opportunities in publishing, yet many authors and publishers are still unsure how to approach them. In this session, attendees will learn why large-print editions matter, who relies on them, and why librarians are actively seeking to add more large-print titles to their collections. You may be surprised by the range of readers who benefit from this accessible format.
We will walk through the research that shaped our production process and discuss where large-print books are currently selling, both in libraries and the trade market. Participants will gain an understanding of key design specifications, pricing structures, and best practices for creating metadata that improves discoverability and supports library acquisition.
Although this session is designed with publishers in mind—especially those exploring how to broaden their catalogs and increase library placement—individual authors will also find valuable, practical guidance. We will cover how authors can independently produce high-quality large-print editions of their books through platforms such as IngramSpark or KDP, ensuring these formats can be offered alongside standard editions.
Attendees will leave with a clear sense of why large-print publishing is worth the investment, along with the tools and knowledge needed to begin producing professional, library-standard editions that meet reader needs and expand market reach.

Please note we had a technical hiccup with the audio recording for this session. We apologize for the lower quality of the recording after the first 15 minutes. The attached transcript was generated by AI and has not been reviewed by a smart human. If you’d like to volunteer to review and make corrections, please reach out to [email protected] – thanks!
Speakers
avatar for Teri Rider

Teri Rider

CEO and Acquisitions Manager, Publisher, Torchflame Books, Top Reads Publishing
Teri Rider is an active member of the Independent Book Publishers Association, Teri serves on the Legislation and Standards Committee and co-authored the official criteria for hybrid publishing. She founded Top Reads Publishing in 2015 and, in 2024, expanded her vision by acquiring Torchf... Read More →
avatar for Jori Hanna

Jori Hanna

Director of Marketing and PR, Torchflame Books
Jori Hanna is a Colorado-based bibliophile and publishing professional with a B.S. in Professional Writing from Taylor University. Since 2019, she has worked across the industry in roles including author assistant, marketing consultant, junior literary agent, acquisitions editor, developmental... Read More →
Friday May 15, 2026 3:00pm - 4:00pm PDT
Hyatt Regency - Willamette 5 (2nd floor)
 
Saturday, May 16
 

10:40am PDT

Breakout 3 (Hot Topics B) - Protecting Your Rights
Saturday May 16, 2026 10:40am - 12:10pm PDT
In today’s rapidly evolving publishing landscape—shaped by AI, new distribution models, and shifting industry norms—understanding contracts isn’t optional. It’s essential.

Whether you’re an author or an independent publisher, this interactive session will equip you with the foundational knowledge you need to protect your intellectual property and confidently navigate agreements of all kinds. Our expert panel will break down the essentials of copyright and walk through the most common contracts you’re likely to encounter—from author and publisher agreements to distribution, licensing, and service provider contracts.

Designed for a wide range of experience levels and business models, this session goes beyond theory. After a brief overview, the conversation will turn to real-world questions and scenarios, with ample time for audience Q&A. 

You’ll leave with a clearer understanding of how to craft agreements that safeguard your rights and practical strategies for negotiating terms that work in your favor.


The audio file is attached. Transcript will be added in early June.
Speakers
avatar for Kurt Brackob

Kurt Brackob

Director, Histria Books

avatar for Dan Foutz

Dan Foutz

Managing Member, Live On Media, LLC
Dan Foutz is an attorney and consultant specializing in media, entertainment, publishing, sports, and technology. As the founder of Foutz Legal Services, a division of Live On Media, LLC, Dan advises media companies, publishers, agents, and creators on contract drafting, negotiation, and strategi... Read More →
avatar for Judith Anderle

Judith Anderle

Chief Commercial Officer, LMBPN Publishing
Judith Anderle is Chief Commercial Officer at LMBPN® Publishing, where she leads global commercialization, marketing, and growth strategy for one of the most influential digital publishers in science fiction and urban fantasy. Since joining LMBPN in 2017, she has built and scaled the company... Read More →
Saturday May 16, 2026 10:40am - 12:10pm PDT
Hyatt Regency - Willamette 5 (2nd floor)

1:40pm PDT

Breakout 4 (Hot Topics B) - Equity Innovations in Publishing (Yes, Even Now)
Saturday May 16, 2026 1:40pm - 2:40pm PDT
The environment for diverse books has grown hostile and sales to schools and libraries are down. But the audience for diverse books is larger than ever—and the need is greater than ever, too.  
How can we innovate to advance equity across publishing – from who works in our industry to who and what gets published and promoted? 
This interactive session will start with brief presentations about:
•The BLK Bestsellers list, presented by Troy Johnson (President, African American Literature Book Club)
•The work to expand diverse BISAC codes, in particular for books about Indigenous subjects and communities, presented by Wiley Barnes (Director, Chickasaw Press)
•And a new grant program for independent publishers to help them publish children’s books with Jewish themes and characters.
The session attendees and our faculty will then engage in a group sharing and brainstorm about further innovations that currently exist and/or that we might create.  
IBPA believes in the power of diverse books, and in the importance of mission-driven independent publishers to publish those books so that every reader can find themselves—and learn about others—in the books they read. 

The audio file is attached. Note the attached transcript was generated by AI and has not been reviewed by a smart human. If you’d like to volunteer to review and make corrections, please reach out to [email protected] – thanks!

Speakers
avatar for Lee Wind

Lee Wind

Chief Content Officer, Independent Book Publishers Association (IBPA)
As the Chief Content Officer for the Independent Book Publishers Association, Lee Wind (he/him) helps shape the direction of IBPA’s educational programs, book marketing opportunities, and role in the industry. A book blogger and author himself, Lee is passionate about empowering... Read More →
avatar for Troy D Johnson

Troy D Johnson

President, African American Literature Book Club
Troy D. Johnson is the founder and president of the African American Literature Book Club (AALBC), a leading platform for the discovery and promotion of Black literature. A longtime publishing-industry leader, he serves on the board of the Independent Book Publishers Association (IBPA) and is a fou... Read More →
avatar for Wiley Barnes

Wiley Barnes

Director, Chickasaw Press
Wiley Barnes, Chickasaw Press, holds a bachelor’s degree in journalism from Oklahoma State University. He has spent twenty-six years forging a career in publishing, writing, printing, photography, and graphic design, with the last nineteen years at the Chickasaw Nation. During that time, he has had the pleasure... Read More →
Saturday May 16, 2026 1:40pm - 2:40pm PDT
Hyatt Regency - Willamette 5 (2nd floor)

3:30pm PDT

Breakout 5 (Hot Topics B) - Making the Most of Hurts, Remainders, and Returns
Saturday May 16, 2026 3:30pm - 4:30pm PDT
If you're planning to attend, please take our brief pre-conference session survey here: https://wkf.ms/4lXen6K

Sometimes publishers have too much inventory on a title, and warehousing is too expensive, so they sell those titles at a high discount to specialized wholesalers (“remainders”).  
Sometimes publishers receive unsold titles back from bookstores (“returns”). Some of those may be slightly damaged (“hurts”). 
A few options for what to do with those extra copies are scary (pulping/destroying.) Others are logistically complex (donating). And what about sustainability? 
Join our session faculty Elly Blue (Vice President, Microcosm Publishing), Maria Dismondy (Publisher, Cardinal Rule Press and Founder, Making Spirits Bright) and Ben Tider (Chief Commercial Officer, World of Books Group) for a pros-and-cons, ins-and-outs exploration of how you can best navigate the most dignified end-of-title-life for your publishing program. 

The audio file is attached. Note the attached transcript was generated by AI and has not been reviewed by a smart human. If you’d like to volunteer to review and make corrections, please reach out to [email protected] – thanks!
Speakers
avatar for Ben Tider

Ben Tider

Chief Commercial Officer, World of Books Group - 119
Ben Tider is a commercial executive with over 20 years of experience in e-commerce and marketplace businesses. He is passionate about reusing things that already exist — both as a business philosophy and a personal conviction.

Ben brings rare depth of expertise in the circular economy to his role as Chief Commercial Officer at World of Books Group, one of the world's leading second-hand book platforms, where he oversees the company's sustainability agenda alongside its marketing, merchandising and pricing... Read More →
avatar for Elly Blue

Elly Blue

Vice President, Microcosm Publishing
Elly Blue is the Vice President of Microcosm Publishing, where she manages day to day operations and directs the marketing and editorial departments. She lives in Portland, Oregon with her partner, dog, and a fleet of cargo bikes.

**

Elly's “Ask the Experts” consult schedule is... Read More →
avatar for Maria Dismondy

Maria Dismondy

Publisher, Cardinal Rule Press
Maria Dismondy is a former teacher, children’s author, and publisher who now champions book access through her nonprofit. She lives a full life with her three kids, two dogs, sweet husband—and countless stacks of books.

**

Maria's “Ask the Experts” consult schedule is:

Sat M... Read More →
Saturday May 16, 2026 3:30pm - 4:30pm PDT
Hyatt Regency - Willamette 5 (2nd floor)
 
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